Searching NEWS ROOM

Export Page

The July product newsletter focused on Virtual Staging, a powerful new feature that improves your entire creative workflow and allows multiple teams to work side-by-side on the same content and at the same time. 

You can find a summary of the newsletter below, together with links containing more information about each area of Virtual Staging. If you didn't receive the newsletter by email and would like to subscribe, send a request to

Virtual Staging makes it easy for you to work with, preview and approve content before it is published. With Virtual Staging you can easily create a staging environment that combines your published and unpublished content, so you can be sure you’re happy with the way your website will look before it’s live. It also makes it easy to support several teams working in parallel, with one  team working on your production website, while another creates content for a forthcoming collection. At the same time your development team could use  another environment to work on new ways of presenting your content.

We’ve built Virtual Staging with security in mind, so you can decide who can view unreleased content. That’s useful if you’re working on content for an unreleased product and you want to protect it from unauthorised access until you’re ready to share it with the world.


  • Allow multiple teams to work on the same content at the same time
  • Enhance your content & commerce production workflows with website-realistic previews
  • Preview any combination of content in any environment
  • Avoid synchronisation issues between staging & production environments
  • Keep content secure and set up new environments in seconds

Read More 


Virtual Staging can be used throughout the content production process, from creating and previewing new content types through to previewing your content prior to publishing. Content Authoring uses Virtual Staging so that you can preview your content exactly as it will appear on your website.

  • Access the full features of Dynamic Media
  • Understand how your content will look on different devices
  • Makes it easy to build and test new types of content
  • Preview a mixture of published and unpublished content

Read more


When you’re working with assets in a staging environment you can access all of the features of Dynamic Media, such as image transformation and optimisations  You can also work with published video and point of interest, helping you to ensure that all your media is optimised for all your target devices.

  • Work with both published and unpublished assets
  • Access all the features of Dynamic Imaging to transform images, manipulate layers and add image effects
  • Make use of the features of Dynamic Video

Read more


You can create as many staging environments as you like. This makes it easy to prepare and preview assets for many months in advance and support multiple teams at different stages of your content production workflow.   By defining your content rules when you create a staging environment, you only need to maintain a single copy of your assets. This makes it easy to keep your content consistent between development, staging and production.

  • Support multiple teams working on the same content at the same time
  • Easily create multiple staging environments
  • Maintain one copy of your assets
  • Avoid synchronisation issues  between staging & production
  • Use the same code across all staging environments and production

Virtual Staging is flexible enough to support a wide range of business rules and workflows. Read more for some examples.

In Depth

We take a software-only “virtual” approach to staging. It’s flexible and allows an environment to be set up in seconds.

Virtual Staging is great news for your development team too. Developers use the same code for rendering content in each environment and can switch between staging and production, just by configuring the domain in a URL.

With Virtual Staging, you are in control of who can see unreleased content, while still allowing your content teams to preview and work with it. This is useful for those occasions when you’re working on content for a new season’s product range and want to control access to this content until you’re ready to go live.

  • Use the same code for visualizations as you use in your production environment.
  • Switch between environments with just one configuration change in the URLs used to display content
  • Control access to content via a “white list” of IP addresses
  • Create separate staging environments, each with different access controls
  • Makes it easy for approved users to preview unreleased content without maintaining complex logins

Read more












  • No labels